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I don’t know about you but after seeing this a normal 99 with flake just won’t do!

Icecreamists grabbed the headlines with its titillating offer of breast milk ice cream in March – even though it was invariably ‘sold out’ in the store. Now the gimmicks have drawn enough ‘dirty suckers’, as its customers are labelled, to open a second branch in the centre of Covent Garden Market.

The new ice cream parlour is just two minutes walk away from the first branch, and even more brash than the original. (Old) new wave music blares out, the interior’s as black as a sex shop window, the staff wear fetish-like military caps. In the first-floor cocktail lounge hangs a large picture of Adolf Hitler – with hundreds-and-thousands for a moustache – captioned ‘The Great Licklator’.

The ice cream names and flavours are equally bold. The Cold Sweat sundae, despite its name, is a delicious flavour that leaves your taste buds quaking with its chilli-, ginger- and lemongrass-infused scoops. We also enjoyed a Glastonberry, which had whole frozen raspberries mixed in; and Sex, Drugs and Choc ‘n’ Roll, ie chocolate. Although Icecreamists refuses to be taken seriously, it makes serious ice cream.

Open: Noon-10.30pm daily



Market Building,

Unit 23 and 47,

Covent Garden Market WC2E 8RF


Transport: Covent Garden station



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